Resonate Marketing

RESONATE

MARKETING

LAUNCHING SOON

Hi, I'm Soklang.

I’m the founder of Resonate Marketing - and your partner in dental marketing strategy and execution.

Resonate Marketing was created because dental practice owners can have more than one-off tactics or surface-level marketing efforts. You deserve thoughtful strategy, complete execution, and measurable growth - without extra burden on you.

We're not an agency. We're not an in-house marketing manager. We are your strategic partner - here to uncover the potential of your practice, and turn it into clear growth through strategy, marketing, and connection.

KP 274 Ashburton Family Dental 121024.jpg

Your Partner

for dental marketing

WHAT IS RESONATE MARKETING?

Resonate Marketing is a unique marketing partner model designed exclusively for dental practices - combining big-brand strategic expertise with real-world practice ownership experience.

Led by one expert (not an agency or in-house manager), I build a complete Patient Marketing Engine for your practice: creating your brand positioning, delivering strategic execution across every channel, and growing your results sustainably over time.

No handovers. No overhead. Just strategic marketing, built right for you - and delivered by someone who's walked in your shoes.

Get In Touch

What We Are...

Strategy-first
Every marketing move is designed to build long-term growth, aligned to the bigger goals you have for your practice.

Deep patient connection
We don’t just market your services - we connect meaningfully with the people you serve.

Unique positioning and differentiation
We uncover what makes your practice stand out - and make sure the right people see it.

End-to-end delivery
Strategy, execution, refinement - all handled for you, with minimal effort required from you and your team.

... what we are not

A one-dimensional supplier
We don’t deliver isolated pieces. Every element we create is built to work together as part of a bigger strategy.

A once-off campaign provider
We don’t believe in ‘one and done’. True growth is built on a strategic foundation and sustained marketing momentum.

A pretty-pictures marketer
Marketing isn’t about surface gloss. It’s about building an engine that delivers lasting value - and real results for your practice.

A Service Seller
Our Resonance Roadmap is a long-term growth plan, made with an owner's mindset - designed to deliver true, sustainable marketing value for your practice, not fleeting wins.

SUSTAINABLE
GROWTH IS BUILT

... not bought

OUR PHILOSOPHY

Real, sustainable growth isn’t bought. It’s a purposefully-built strategy - step by step, with every move connected to a bigger picture: the long-term strength of your practice.

I believe every piece of marketing must contribute to the strategy and deliver real, sustainable value. That means:

• Crafting marketing that fits your broader practice goals - not chasing vanity metrics.
• Connecting meaningfully with your patients - not broadcasting at them.
• Positioning your practice clearly - so the right people choose you, naturally.
• Building a marketing engine that gains momentum over time - not for short-term wins.

And because I think like a practice owner, not just a marketer - every element of your strategy roadmap is designed for your long-term growth, without adding more to your workload.

Why I Built Resonate Marketing

Big-Brand Expertise, Small-Business Heart

Before founding Resonate Marketing, I spent 20 years leading marketing, strategy, and execution at two of the world’s largest brands.

Everyone who knows me knows how much I loved my corporate career. The scale, the strategy, the opportunity to shape meaningful projects - it was a journey filled with learning, leadership, and achievements I’m proud to be part of.

But all of a sudden, I knew it was time to build something different. To take everything I had learned - and combine it with something even closer to my heart.

Alongside my corporate career, I grew a dental practice of my own alongside my partner. I know the reality of running a business. I understand the pressure, the responsibility - but also the immense pride of building something of your own that serves the health and wellbeing of others.

Resonate Marketing was born from the belief that I could bring big-brand marketing strategies and execution to dental practice owners:

A partner who has true strategic and execution depth
A partner who thinks like a practice owner
A partner who builds for the long term - not the quick trick

Today, Resonate Marketing brings together everything I value most:

Deeply connecting with your chosen patient-base
A real-world business owner’s mindset
A deep belief that marketing can be an engine that compounds value over time

It’s not about campaigns. It’s not about noise.

It’s about building something real...

Something that resonates...

For the people you serve, and that respects the practice you've built.

a passion for people and connecting

If you trace back far enough, my passion for connecting with people starts from when I was just a young child.

My family arrived into New Zealand as refugee immigrants from Cambodia. To create a livelihood, my parents started a small business selling fish and chips.

As a nine-year old taking orders at the front counter, I remember all the regular customers who would come in and enjoy a conversation with my parents - even through their broken English.

It made me realise that these regulars came for that connection, not just great fish and chips!

Those times have shaped my beliefs about business and marketing - people and connection are always at the heart.

Building something that matters to the people you serve — Means getting to know them, connecting with them as people, drawing them in with resonance.

Credentials and Experience

Corporate & Strategic Background

20 years leading marketing, strategy, and execution across two of the world’s largest brands - Shell Oil and Allianz.

Deep experience delivering large-scale strategic programs with real-world results.

Dental Practice Ownership

Successfully grew a dental practice from startup along-side my partner.

First-hand understanding of the pressures, opportunities, and realities of healthcare business ownership.

Skilled in translating big-brand strategies into small business growth solutions.

Academic Achievements

MBA from Melbourne Business School, including international exchange to Kellogg School of Management - renowned for its leadership in marketing education.

Double Degree: Bachelor of Commerce and Bachelor of Arts (Majors: Finance, International Business, Japanese).

AI-Powered Marketer and ADMA Digital Marketing Certificate.

COMPARING YOUR OPTIONS

WHY THE ONE-EXPERT MODEL

... stands apart

When you're considering how to market your practice, it’s important to choose a model that fits not just your goals -but your reality as a busy practice owner. Here’s how the alternatives compare:

Capability	Agency	In-House Marketing Manager	Resonate Marketing (One Expert Model)
Strategic oversight and brand positioning	Typically focused on the specific campaign or deliverable they’re hired for	Depends on the individual and their experience & expertise	YES - combines corporate strategy expertise from some of the world’s largest brands with real-world dental practice growth
Execution and delivery	Often split across designers, writers, developers, or contractors	May need to outsource components like SEO, web, or creative production	YES – brings 20 years delivering growth in global brands and my own dental practice
End-to-end ownership	Responsibility is shared across teams or vendors	Typically owns the marketing result	YES – full ownership of strategy, content, delivery, and results
Dental industry understanding	Potentially – though most agencies work across multiple industries	Potentially – depends on their background	YES – grounded in lived experience running and scaling my own dental practice
Practice Owner’s Mindset	External support without lived ownership experience	Hired to think commercially, but may not have built or scaled a business	YES – I bring an owner’s mindset to every decision: focused on sustainable, practical growth – not trends or fluff
System building and scalability	Sometimes – more common in long-term engagements or specialised teams	Possible – depends on the individual’s expertise and experience	YES – builds a structured, scalable growth engine around your practice
Protects your time	Yes – for the hired scope, but the overall marketing and strategy burden still falls on the practice owner	Yes – often reduces lift, though partially offset by management time and oversight	YES – built to remove decision fatigue, execution gaps, and planning load
Single point of contact	No – usually routed through account managers	Yes	YES – direct access to myself as your Marketing Strategist & Executor
Cost efficiency	Potential retainers and additional project fees. Agencies typically carry higher costs due to headcount	Salary + potentially additional management costs	Fixed cost by phase – high output, no overhead, no lock-in
Commitment & exit flexibility	Often tied to 6–12 month retainers	Employment contract or formal exit terms	FULLY FLEXIBLE - no contract required. Pay step by step. If it’s not the right fit, walk away with every asset built — no pressure, no penalty