REFERRAL TO REPUTATION
MARKETING BUILT TO MATCH
Camberwell Endodontics is one of Melbourne’s most experienced and trusted endodontic specialists.
What they needed was marketing that matches and reflects their level of expertise:
✔ A refreshed brand and visual identity that reflects their values and professionalism
✔ A new website that made it easy for referring dentists and patients to trust
✔ A marketing system built around their patient journey — and the specialist referral process
I built their website and refreshed visual identity from the ground up, so that both would reflect the quality of care they’re known for — and help more patients and referrers find their way to the right specialist.
Phase 1. Clarity
Before I design anything, I get clear on what's your competitive edge.
This is the difference between doing more marketing — and doing the right marketing.
For Camberwell Endodontics, we clarified:
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Their competitive edge in a landscape where there is often a lack of understanding or confusion about endodontics
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The referral journey — how they create confidence for both referring dentists and patients
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How to visually build trust (not just logos or copy)
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A strategy that is long-lasting and stand the test of time, not just fill today’s gaps
Outcome: A crystal-clear specialist dental marketing strategy — tailored for referrers, patients, and long-term reputation.
Phase 2. Engine Build
Marketing doesn't work if it lives in fragments. So I built a connected system: one story — across every touchpoint.
Deliverables included:
Website rebuild: high-trust, mobile-optimised, focused on referrers and new patients.
Signature content pieces: clearly articulate the patient experience and information to help patients understand endodontic care.
Visual identity refresh: brand-new professional photos, updated logo and brand colours.
Practice asset suite: patient resources, after care info sheets and treatment quote sheet.
All designed with clarity and reputation in mind — and delivered with the ease of my done-for-you dental marketing model.
Phase 3. Momentum
Once your marketing engine is built — it’s time to put it to work.
This is where we activate the system:
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Launch roadmap: create meaningful connection with referring dentists.
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Ongoing support & optimisations: monthly results analysis, Website Confidence Guarantee - 3-months of changes & updates included.
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Growth opportunities: Google Business Profile update, data-driven insights to meet growth objectives.
Camberwell Endodontics didn’t need a full-time marketer or agency.
They needed the right partner — that builds it right for them, and for them.
Capability
Execution and delivery
In-House Marketing Manager
Resonate Marketing
One Expert Model
RESONATE MARKETING
WHY PRACTICE OWNERS CHOOSE
Meet Your Marketing Strategist & Executor
HI, I'M SOKLANG.
After 20 years leading marketing strategy at two of the world’s largest global brands, and growing my own dental practice, I created Resonate Marketing to offer dental practice owners a different kind of marketing model ...
... one that is built right for you, all delivered by someone who’s walked in your shoes.
I bring big-brand strategic depth, a practice owner’s mindset, and end-to-end execution - so you can finally have marketing that works, without adding more to your workload.
READY TO GROW WITH A
PARTNER WHO IS all in?
Let's see if we're the right fit.